Edwin S/S 2010 Lookbook
Edwin‘s S/S 10 ‘ready to wear’ collection derives its solid aesthetic from the subject of ‘maritime’. With nuances of maritime history and culture, the resulting collection exemplifies the credibility and respect for a great time in history. Worn out vintage effects find inspiration in wave battered cliff faces and sea aged fishing boats and is applied to tees, shirting, lightweight jackets and outerwear. As for denim, Edwin’s core element, S/S 10 sees new lines, fits, classic styles reintroduced and brand new washes segmented into time periods that denote the natural wear process.
The seafaring, work-wear esque aesthetic compliments the denim to a tee, and is part of a concise and finely tuned collection, not too grandiose or diverse to alarm loyal customers yet strong enough to intrigue and excite the new breed.
The sharp eyed among you may notice a familiar shoe in the images. The fruit of Edwin and Folk’s collaboration for the next spring/summer is yet another part of Edwin’s effort to establish itself as a fully-fledged brand by broadening its spectrum and introducing its customer with a total-look, head-to-toe collection.
More images after the jump