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Blue Blood Denim

May 14, 2009


It’s always nice to discover a new denim brand, and this one is especially promising with its jeans flaunting authentic washes and artisanal feel. Here’s what they have to say about themselves:

“Our name is Blue Blood because
we have indigo coursing through our veins
this symbolizes our love of denim and its history

Our name also refers to heritage and Aristocracy
we boldly claim lineage to great names in fashion and denim
a tribute to those who came before and inspire us

The lobster is our mascot
because lobsters have blue blood
just like us”

I say: nice!!

Take a look at the pictures after the jump, and here to decide for yourself…


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