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Blue Notch F/W 2009 | Virtue in Action

June 2, 2009

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Like me, Blue Notch Jeans believe that there’s more to jeans than its mere purpose. Jeans is a philosophy, a lifestyle and a passion for us obsessed with it. And with addicts like us in mind they created their Fall/Winter collection, named ‘Virtue in Action’.

Trust me when I tell you it’s not only their slogan that’s pro-active; those busy bees at blue notch came up with a list of finishes, coatings and details so long – that I’ll suffice by telling you they are real innovators!

Take a look at more exclusive images from Blue Notch’s lookbook for f/w 09 after the jump

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