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Brand New | Cult of Individuality

June 3, 2009


As I told you before, this summer is all about faded denim. Cult of Individuality is a new jeans brand launched this summer, which does exactly that. Their aim is to make your life easier; they’ll do all the wearin’ and tearin’ – you just join the cult… (it won’t cost you too much!)

More images after the jump…Get them here.


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