Video | Re-Denim by Canedicoda for Replay
“Part of their Re-denim project, Italian denim brand Replay join forces with Italian artist Canedicoda. Buying a Replay premium jeans customers will have the chance to have their old or brand new denim painted by the artist, who will share the client’s wishes and create its artwork performing live in the store. Denim will turn into artist canvas and the result will be a limited edition artwork for the customer to wear or to keep. Dates: Paris from the 3rd to the 5th of September, Barcelona on the 25th and 26th of September”.
Here’s a video showing the master performing his magic.