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Wrangler Blue Bell Pop-Up Shop

September 6, 2009


Only days after I told you about Wrangler‘s premium sub-brand Blue Bell re-launch, that we receive news of the brands pop-up shop opened in London’s Lambs Conduit Street. The Pop-Up Shop has been transformed for Blue bell to compliment the antiquated feel of the street. Warm woods and natural textiles have been utilized across the shop’s interior creating a welcoming environment, capturing the essence of the premium label. Blue Bell’s American heritage has been channeled throughout the store fit with subtle references in the vintage jars, antique striped cotton and painted flags giving an abstract take on the American Stars and Stripes. The collection hangs on vintage hangers on customized steel rails decorated with vintage, knotted handkerchiefs. Hurry up as the shop will only be open until the 10th of October 2009.

More images after the jump



(Via Dazed Digital)

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