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Evisu Spring/Summer 2010

December 3, 2009

As promised, recently re-launched denim brand Evisu, now with Scott Morrison at the helm, is going back to its roots for the 2010 spring/summer collection. As can clearly be seen in the following images the construction and fit are cleaner and simpler than before, emphasizing new washes and updated detailing. The seagull logo on the back pockets, once an oversized identifying mark of the brand, has gone through reduction and fading resulting in a more subtle, contemporary style. Every jean in the capsule collection (to be followed by a full collection for A/W 10) is named after a point of interest in Japan, giving ode to Evisu’s beginnings.

More images after the jump


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4 Comments leave one →
  1. DZeN permalink
    December 3, 2009 9:15 pm

    Damn! Thats minimal!

    Like

  2. December 3, 2009 11:02 pm

    simple and cool…

    Like

  3. December 14, 2009 7:32 pm

    Lets hope they can get back to making some cool new jeans 🙂 I liked the big bold gulls on the pockets, the thinner gulls look cheap IMO.

    http://www.michaeladams.eu

    Like

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