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Kuyichi Pure Denim Spring/Summer 2010

January 29, 2010

Dutch denim brand Kuyichi brings a 100% sustainable collection for s/s 2010. Known for being the first jeans brand to introduce organic cotton into the fashion industry, Kuyichi launches new sustainable concepts season after season. Next to organic cotton, recycled PET takes up a leading role within the new collection, with the launch of the first jeans made from recycled Polyester bottles…the same ones you drink your soda from! Kuyichi Pure Denim offers a wide range of washes as well. Colours vary from super light (Sun bleached blu/ Public blu) to dark (Intense blu/Dry linen), but the essentials are the super light and mid colours (Aged & Wrinkled blu/ Worn and washed Steel). Also available: two green cast styles – Hemp Leaf Blu and Algae Hemp Blue, both offered in hemp fabric. As for fits: there are new styles Mike (regular tapered fit with chambray turn up details), Patrick (loose tapered fit with zip pockets) and Andy (authentic slim fit). For a total denim look, western shirt Clint and denim trucker jacket Jack complete the men’s Pure Denim range.

More images after the jump


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