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Bread & Butter | Evisu F/W 2010 Preview

February 12, 2010

AJANAKU bring us these detail shots from Evisu‘s f/w 2010 presentation at the Bread & Butter tradeshow. As you can clearly notice, the brand, under the new direction of Scott Morrison has moved its focus from the branding to what really is key – the garments. Maybe Evisu found inspiration in one of their big competitors motto “Just the Product” , maybe they didn’t, but it is evident that Evisu’s transition into a full, total look collection, rather than limiting it to a variety of denim pieces, is well in sync with what is going on in the denim world of today. One thing we know without a doubt – there is certainly something to expect from this illustrious brand.

More images after the jump

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