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NYFW | G-Star NY RAW Fall/Winter 2010

February 23, 2010

Fresh colors anchored the NY RAW Fall/Winter 2010 collection of denim brand G-Star at the Hammerstein Ballroom. Bright Yellow, Nassau Blue and Car Green complemented G-Star’s traditionally dark palette for coats and jackets, while new light denim washes were added to the established dark raw denim range.

The unique G-Star signature combination of raw and tough mixed with sophisticated and luxurious could be seen in brightly colored, elegantly tailored coats in heavy gauge cooked wool, paired with worn-in denim pants. The inspiration for this season’s NY RAW collection came from the authentic, highly sophisticated service uniform worn by 19th century coach drivers. G-Star combined a formal A-line silhouette with hard-ware luxury materials and fine tailoring resulting in a modern interpretation of the classic Coachman Coat.

G-Star’s denim craftsmanship was demonstrated with the further evolution of the 3-dimensional Arc Pant, adding an inside flare to create a distinctive new silhouette for both men and women. An aggressive new denim wash used blunt-knife abrasion to give a destroyed look to the denims, while high-end customized tailoring repairs were further demonstrations of denim expertise. Denim innovations on show bronze and blue metallic treatments and a unique ‘denim felt’ finishing, created by pulling brightly colored, 100% merino wool through a denim base.


More images after the jump



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