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NN.07 Spring/Summer 2010 Catalogue

May 2, 2010

Taking inspiration from desert nomads or ”The free people”, as they refer to them, Swedish brand NN.07 (No Nationality, 07 stands for the brand’s launch year), present their spring/summer collection in an impressive and somewhat romantic catalogue.

Featuring real tribesmen as models, the brand’s non-conforming mentality and independent spirit are conveyed through their subjects. Bold and pastel colored garments, treated to a weathered, sun burnt look, hint at the nomads as well as to their handicraft, while pieces are layered as if to serve as an armor, protecting from the harsh elements.

The brand’s environmental awareness also comes into fruition through the creation of meant to last, classic silhouettes: shorts, chinos, button-down shirts, Henleys and t-shirts; all featuring natural materials, attention to detail, fit and craftsmanship.

More images after the jump


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