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Dana Lee Autumn/Winter 2010 Lookbook

May 18, 2010

New York based menswear label Dana Lee presents its latest lookbook for AW10 photographed by Jody Rogac. We love how the images featuring creative types (and James Wilson of Secret Forts) as models are shot and manipulated to look as classic portrait paintings, with the occasional “still life” enhancing the expression of the muse.

On a recent interview with Wilson designer Dana Lee explained the nature of the collection: “Our objective for this collection was to provide value and longevity for the conscientious shopper, and also offer some designer soul and fashion appeal: clothing that feels poignant for the moment, but can also be worn for seasons. I’m not hung up on imposing head-to-toe looks. Most discerning men end up wearing what works for them- this is a great skill. The AW10 collection offers different scenarios for different types: there are some black ensembles, some earthy/olive/ecru ensembles, and also some statement-making pop colors: Pumpkin and Peacock.” Read the full interview here.

More images after the jump



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