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Woolrich Woolen Mills S/S 2011

June 22, 2010

Woolrich Woolen Mills SS11

Fashion week season is once again upon us with the launch of Milan Menswear spring 2011 collections. First in our fashion week coverage is the Woolrich Woolen Mills Spring/Summer 2011 presentation. The last collection designed by Daiki Suzuki (to be replaced by Mark McNairy) is influenced by pioneering outdoor brands from the 1950’s to 80’s—companies like Holubar, Sierra Designs, Early Winters, Gerry and others, many of whom have long since ceased to exist.

“Looking back at his wardrobe from this time, Daiki values the rustic and rumpled feel to “Classic Mountaineering” clothes. This era in outdoor wear spawned a generation of hardy mountaineers who pushed forward, scaling new heights and conquering peaks without the benefit of high-tech fabrics and complicated equipment. For Daiki, the Woolrich Woolen Mills S/S 11 season is a way of bringing a little bit of the attitude behind “Classic Mountaineering” to the cities, reminding people of the elegance in simple, well made, low-tech clothes.”

More images after the jump

(Via Slamxhype)


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