A.P.C. | The Butler Worn-Out Series
Whether you’re a die-hard denim maniac that wears only unwashed, raw jeans or the type who prefers his jeans well broken in – A.P.C. has got one for you. A recent post in the French label’s new blog, the A.P.C. JOURNAL, explains: “People who prefer their denim unwashed can return their used A.P.C. jeans, in trade for a new pair at half price. The trousers thusly recovered will be marked with the initials of the person who broke them in, washed suitably, repaired as necessary, ironed and then resold”. To be honest, we can’t help but wonder if this is an example for exceptional customer care or a smart marketing move allowing A.P.C. to pocket their fans loyalty. You decide.