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Interview | Örjan Andersson, Cheap Monday

July 8, 2010

Örjan Andersson

Cheap Monday’s founder and creative director Örjan Andersson talked to Sportswear International about his love for denim, future plans and the Swedish brands retail rollout:

A few weeks ago, Cheap Monday started its tour again. For the first time it took place at different locations and stores at the same time. What was the event like?

It was a total blast with release parties in 13 stores simultaneously. We put the tour under a “construction” theme and we wrapped the entire stores in plastic and hung the jeans down from the ceiling. We will definitely re-run events like that.

Last year Cheap Monday opened its first store. Why did you start your rollout in Copenhagen?

We found a location and a space that we really liked and which suited the concept perfectly. We also love the city of Copenhagen.

What are the strongest markets and how many POS does Cheap Monday have worldwide?

Cheap Monday’s strongest markets are Italy and Scandinavia. CM has 1,600 doors worldwide.

Read the complete interview here.

www.cheapmonday.com

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