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Wrangler Blue Bell F/W 2010

July 13, 2010

Tony Ward 'on the run'

Wrangler’s premium jeans sub-brand, Blue Bell, continue the innovative digital presentation of their collection with the launch of the new BB FW10 website. This time, renowned male model Tony Ward, wearing the dark, sophisticated denim of Blue Bell’s Fall/Winter collection, is chased in a dark, damp, industrial landscape. Viewers can throw him from a ladder, tear his clothes off, make him jump and roll – all thanks to clever interactive technology, which allows you control and dictate Tony’s movements and clothing. The collection is dark as night, inspired by rockabilly perfectionism, the 80s-influenced-by-the-50s, and thrift store Americana. Colors are black, grey and white, with dark indigo a signature of the brand.

More images from Blue Bell’s FW10 lookbook after the jump


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