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Edwin Spring/Summer 2011 lookbook

July 20, 2010

Edwin SS11

Our friends at Edwin Europe kept to their element for the shoot of their SS11 presentation, the latest in the brand’s non-conforming, independent spirited lookbooks. The ‘models’, Edwin guys’ friends and family, were photographed wearing the next spring collection in their natural habitat, allowing for a relaxed and casual lifestyle to come through. The photographs were not retouched, leaving the imperfections of life and dust present – a clear reference to the philosophy behind the brand’s core product – denim. Keeping it real, that’s the way we like it… take a look.

More images after the jump

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