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Brand New | REDUX Blue Jeans

July 29, 2010

REDUX Blue Jeans Carpenter Work Pants

More and more artisanal denim brands are kicking off these days – REDUX Blue Jeans from Italy is the latest to come to our attention, bearing a promising first impression.

Launched by fashion industry veteran Dario Marangon, the new brand is based on Marangon’s passion for men’s denim and the tradition of workwear, and influenced by his well curated archive of rare vintage jeans combined with original dead stock and other garments, accessories, books and research collected over the years.

The idea of the REDUX project arose from the need to perpetuate the unique characteristics of jeans from the material to the manufacture. A limited production of handmade blue jeans, using Okayama mills narrow selvage denim fabric, the special nature of the project lies in the high quality and the artistic integrity of its elements with a commitment to the past. We’ll be sure to add REDUX to our brands-to-follow list – you should as well.

More images after the jump

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