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TENDER Co. Denim SS11 Collection

August 5, 2010

Tender's Type 132 Jeans (left) and new fit, Type 130

One of the most exciting and interesting projects in current jeans-making is led by UK-based William Kroll and his label Tender Co. William is no stranger to the art of denim. As a former designer for Evisu’s Heritage and Deluxe lines, he knows a thing or two about premium jeans, but with his own label he took things to a completely new level. The extent of research, craftsmanship and detailing put into each Tender product is undoubtedly overwhelming, providing the perfect foundation for developing maximum character and personal ageing potential.

Spring/Summer 2011 sees the expansion of Tender’s tight collection with the introduction of a new denim fit, Type 130, a slim/straight dip-dyed indigo jeans as well as new heavy-weight hand-cut leather belts, a leather satchel, a dip-dyed work denim vest (right) and special collaboration with Denimaniac favorites The Hill-Side. Other standard Tender products are also featured and given a new lease of life for the new collection.

Check out the rest of the collection after the jump

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