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APRIL77 Fall Winter 2010 Collection

September 3, 2010

APRIL77 Fall Winter 2010 Campaign Shots

After a period of uncertain future and rumors of shutdown, French denim and music label APRIL77 is back with a new collection for autumn/winter 2010 and a new website to accompany it. The new season sees APRIL77 refocus on their basic product, denim, with an updated selection. Titled White Runes – Black Flags, the collection featured Washes – raw black denim, used black denim, raw blue – are references to nature, authentic and uncontrollable. Joey and Dictator, the 2 cult jeans of APRIL77, remain in this new collection, which also introduces Ride, a new tapered fit.

More images after the jump

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